Tim Cook has brought many changes to Apple since he took over. In fact, the company had been consistently losing money and was on the verge of bankruptcy in 1997.Ī year after Cooked joined Apple, the company started reporting profits and was soon raking in the big bucks.īacked by his success in turning the company around, Cook took on the executive vice president role, managed worldwide sales, led the Macintosh division, and fostered the development of reseller and supplier relationships. He joined the company in 1998 - before the iconic iPhone, iPod, or iPad was invented. It wasn’t as easy as it seemed at the time. “My most significant discovery so far in my life was the result of one single decision: My decision to join Apple,” says Cook during his commencement speech at Auburn University. However, the Alabama-born graduate would only stay for six months before he found himself at the doorsteps of Apple, where he would take on the role of vice president. In 1994, Cook became a chief operating officer at the Reseller Division at Intelligent Electronics and joined Compaq Computer Corporation. Here, he managed the manufacturing and distribution functions for IBM’s Personal Computer Company for the North and Latin Americas. Since Cook has an excellent academic track record, he was hired by IBM, the multinational technology corporation.ĭuring his 12-year stint at IBM, Cook moved up the ranks to become the North American fulfilment director. With an MBA in hand, he embarked on the start of his lucrative career in computer technology. Source: Brendan Smialowski/AFP Moving up the ranks Upon graduation, Cook worked at IBM, Compaq Computer Corporation, and Apple.
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